Dal-Tile's sponsorship of both Builder Magazine's Responsive Home and the National Association of Home Builders New American Home projects at the International Builder Show in Las Vegas exhibit the brand’s commitment to helping its customers imagine what’s possible, no matter what stage of life they may be in, according to the company.
As its name suggests, the Responsive Home project was a two-home data-driven design and construction project that allowed builders and designers to create two homes in response to the insights they gained through millennial homebuyer research. The key takeaway from the research is that millennials want to maximize their space in a customizable and personal way, without breaking the budget.