Every day I thank my lucky stars that my retail “small box” store is located between two “big boxes.” We are located on a main highway just a half mile east of Home Depot and a mile west of Lowe’s. That means a flooring buyer on their way to or from one of the two big boxes will have to pass by our store.
Why is this so important? Well, by nature the majority of shoppers think that any and everything sold at the big boxes is cheaper. You and I know better, but we don’t get to control the thoughts of prospective floor covering buyers. So we need to play to the strengths we have over the competition. The trick is to get the chance, and then make the best of it.