Can you remember life before the Internet; before there were such words in our daily vocabulary as “online,” “social media,” “tweets,” “emoji” and so on?
Looking back, marketing in those pre-Internet days now seems a whole lot less complex than the present age of digital marketing. Finding success these days is a multifaceted and mercurial venture, because it seems the goalposts are often moved without notice as with the rules of the road, which are written and rewritten.