www.floortrendsmag.com/articles/86667-i-nft-s-i-tyler-coauthors-design-and-sales-book
NFT's Tyler coauthors design and sales book
June 9, 2008
Retail consultant
and NFT columnist Warren Tyler has teamed up with Color
Marketing Group member Dan Westervelt to write “Yes? No? Maybe So!” Featuring
insights into how colors can affect shoppers in different ways as well as the
unique behaviors and shopping behaviors of men and women, the book is designed
to “teach sales associates and customer service staff how to approach
customers” as well as offering tips to marketing and merchandising staffers.
The book is set to by published in July by Insight Publishing, and will be available for ordering through National Floor Trends magazine. For more information, e-mail NFT’s editorial director and publisher Jeff Golden at goldenj@bnpmedia.com, or call Warren Tyler at (804) 725-1521.
The book is set to by published in July by Insight Publishing, and will be available for ordering through National Floor Trends magazine. For more information, e-mail NFT’s editorial director and publisher Jeff Golden at goldenj@bnpmedia.com, or call Warren Tyler at (804) 725-1521.
