www.floortrendsmag.com/articles/89257-who-to-watch-in-2009-amorim-moves-to-the-next-level
Amorim, an
internationally recognized company in
the cork business for 140 years, introduced Wicanders brand of naturally unique
Cork Oak Flooring in 1989. Years of research and development performed
exclusively for Wicanders have produced patented technologies which
dramatically enhance the remarkable natural benefits of Cork Oak Floors.
In 2009, we
will once again present an exciting new portfolio of products that are sure to
set new trends for the future of floor covering.
Even with the current
business situation we see opportunities with new products that offer innovative
and creative solutions to our customers.
We see a definite trend toward natural, quiet,
eco-efficient and affordable fashionable products. Our designers have created new colors, patterns, shapes, textures
and combinations of material guaranteed to leave a lasting impression. The
expansion of the Wicanders branded products will be complimented by a refreshed
and revamped image of the brand.
Through partnerships with environmental organizations
such as the WWF®, and establishing itself as an eco-efficient company, Amorim
creates products made of cork, a raw material that absorbs CO2 from the
atmosphere, aids in biodiversity and helps delay desertification. These are the drivers for our commitment to
environmental preservation.
We use safer material to manufacture our products –
like Acrodur®, a formaldehyde-free water-based eco-friendly binder by BASF. Our
products have received GREENGUARD Indoor Air Quality Certified® product
performance certification. Because
certification is rigorous and voluntary, it’s a true “value-add” for our
customers.
Amorim’s International flooring portfolio and brands
are known for its unique ecological properties, aesthetic design and technical
attributes. For over 50 years, Amorim has had an unsurpassed reputation for
providing high quality flooring solutions targeting both residential and
commercial market segments
All new flooring solutions will be presented at
Surfaces 2009.
--Ronit McGuthrie,
Marketing Manager