www.floortrendsmag.com/articles/92294-mohawk-solutions-launching-pad-for-new-products-programs
Mohawk Solutions launching pad for new products, programs
January 17, 2012
The recent Mohawk Solutions convention in Nashville included a wide range of new products and programs for Mohawk aligned dealers. Click on the full story to access a 27-minute interview with svp marketing David Duncan.
The recent Mohawk Solutions convention in Nashville included a wide range of new products and programs for Mohawk aligned dealers. Click here for a 27-minute interview with David Duncan, svp marketing, as he discusses the launch of SmartStrand Silk, the addition of Peanuts character Pig-Pen to promote the 3M Scotchgard surface protector, a new partnership with Meredith Corp.'s Better TV, and more.
Bart Rich, Mohawk brand management director, soft surfaces, with SmartStrand Silk.
The recent Mohawk Solutions convention in Nashville included a wide range of new products and programs for Mohawk aligned dealers. Click here for a 27-minute interview with David Duncan, svp marketing, as he discusses the launch of SmartStrand Silk, the addition of Peanuts character Pig-Pen to promote the 3M Scotchgard surface protector, a new partnership with Meredith Corp.'s Better TV, and more.
A retailer near one of the new displays with Pig-Pen.
Showgoers interact with puppies during an exhibit designed to promote SmartStrand Silk's softness.
