The showroom-exclusive Bog Oak product from the Hand Grade Collection, derived from semi-fossilized trees that have been sourced from European lakes, rivers, and peat bogs, where they remain untouched for 100 to 1,000 years, creating a premium, high-end timber with uniquely colored boards.
Flooring represents 46% of Live Ventures' total 2022 revenue and a combined entity would be one of the largest flooring retailers in the United States.
AHF Products, a manufacturer of hard surface flooring in North America, has partnered with Embello, Inc., a marketing platform dedicated to the home and design industry, to showcase 12 top designers' fantasy rooms in its second annual virtual showhouse, Living by Design.
The purchased assets include the Naturally Aged Flooring, Harris, Kraus and Heritage Mill brands in North America, as well as related inventory and associated domain names and websites.
The National Wood Flooring Association (NWFA) recently welcomed AHF Products, Mirage, Vintage Hardwood Flooring, and Preverco to the NWFA Engineered Refinishable Program, bringing the total number of participating companies to 23.
Empowered by ground-breaking technologies, these Scandinavian-designed floors are developed and manufactured in Europe, sourcing premium, quality wood from the forests of Croatia.
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