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Home » Authors » Rick Brian

Articles by Rick Brian

Seven Ways to Keep Your Short-Term Goals From Messing Up Your Long-Term Strategy

Rick Brian
December 16, 2011
No Comments
With all of the talk about the economy, it has become apparent short-term plans and goals were derailed several years ago. That ultimately detoured long-term growth strategies.
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10 Critical Questions (and Answers) to Align Your Hardwood Business Before the Next Boom

Rick Brian
November 8, 2011
No Comments
After several years of consumers and customers enduring such a weak economy, a pent up demand for hardwood and other flooring products has developed.
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American Hardwood Manufacturers: Here's Why and How to Compete and Beat Hardwood Flooring Imports

Rick Brian
October 5, 2011
No Comments
More than 90 hardwood flooring plants were built in China over the past decade or so. There are many others in Vietnam, Korea and other Pacific Rim countries.
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Manufacturers/Distributors: Have You Really Listened to Your Customer Lately?

Rick Brian
September 8, 2011
No Comments
The hard fact is…good customers are so hard to get and so easy to lose. The old adage, “Your best customers are your competitor’s best prospects,” is amplified even more in today’s fragile economy.
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Certified Well-Managed Forests: Preserving Future Hardwood Flooring Resources

Rick Brian
March 2, 2001
No Comments
Being a part of the hardwood flooring business for as long as I have has been a very fulfilling experience. Over the past 17 years, I've actually witnessed the rebirth of an entire industry. While this has been very positive, there looms a major concern that seems to pop up from time to time -- namely, the environmental impacts associated with hardwood flooring.
Read More

The ‘Ten Commandments’ of Effective Customer Service

Rick Brian
December 11, 2000
No Comments
When it comes to business, my philosophy for success has always been quite simple: the Customer is King. More specifically, everything you do in business is to help your customers be successful. If they’re successful, you will be successful — and it must happen in that order. This is true regardless of whether you sell, install or service hardwood flooring or any other product.


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Prefinished vs. Unfinished: Hardwood Floor Preferences

Rick Brian
September 5, 2000
No Comments
Because I am a hardwood flooring consultant, people - mostly homeowners and consumers - always ask...
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Opportunities, Choices Abound for Commercial Wood Floor Installations

Rick Brian
June 19, 2000
No Comments
Have you noticed lately the popularity of hardwood flooring in U.S. specialty shops, restaurants and, in particular, the national chains? The fact is, the Architectural Design and Decorating (AD&D) community for many years has been specifying hardwood flooring for commercial us
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