• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • Sponsored Insights
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP

Why You Need to Give a Twit About E-Media

By Tim Fausch
September 11, 2009


In 2004, soon after delivering my daughter at Cedarville University in central Ohio, she told me about this interesting computer application called Facebook. It was a new way of interacting with other students on campus and other universities.

Other than the occasional stalker concern, Facebook seemed to be a cool way to communicate – for college kids.

Just five years later, Facebook is taking over the world, impacting nearly every segment of society. According to the Facebook stats page, the one-time student social tool now connects 250 million users worldwide, from grandmas to grandkids and everyone in between. Users spend 5 billion minutes every day on Facebook. Two-thirds of them are outside of college.

Before long, I suspect newborns will be issued a Facebook page along with their birth certificates.

For nearly everyone who consumes media, your diet has likely already shifted from print-only to print plus electronic sources. Print media retain advantages e-media cannot match. These include not needing a power source, offering a tactile three-dimensional reading experience, easy portability, not requiring an Internet connection, and sometimes, superior graphic reproduction.

E-media has its advantages. It can be more timely, even stream information live. E-media can be stored and revisited in ridiculously large volumes. E-media can be shared and become “viral” in hours. E-media also can provide a great environment for developing community, whether it connects you and your friends or you and your customers.

If you are a business owner or manager, you need to care about e-media. You may never be among the millions who use Twitter, Facebook, Linked In, Plaxo, MySpace, etc. to communicate with your customers, but your competitors probably will.

Staying on the e-media sidelines could be very bad for your business.

I used to think construction pros, on the whole, would be among the last to adopt e-media. After all, they work in the field, not an office, and tend to be more old school. Right?

Wrong.

A recent survey showed 28% of Walls & Ceilings magazine’s contractor readers were using social media sites like Facebook. I knew construction pros were searching the Web for products, news and trends, but now I know they are rapidly engaging in social media.

My guess is many of these readers use social media sites primarily for personal reasons. But it’s just a matter of time before they use these sites for business purposes. By the millions, they already visit B-to-B Web sites like the one on which you are reading this blog.

You may be thinking, “OK, I should be more e-media savvy with my marketing. But where would I start?”

If you are a business owner, manager, or marketer, I invite you to attend BNP Media’s Webinar titled, “Strategies for Integrating Digital and Print Marketing to Increase ROI” at 2 p.m. E.T. on Sept. 15. Registration is free and painless. Click Here to sign up.

This Webinar was created to inform national marketers about trends and strategies in multimedia. And yet, the information applies to those marketing their services on a local or regional level.

I’ll be among the presenters, but don’t let that discourage you from attending. We’ll be sharing a ton of helpful, business-building information in just 30 minutes. Hope to see you there.

Share This Story

Tim Fausch is publishing director of BNP Media’s Architecture, Engineering & Construction and Mechanical Systems Groups, a collection of more than 20 trade magazines, Web sites and e-newsletters. Just don't ask him to use any actual tools.
You must login or register in order to post a comment.

StoneSheets Twitter

Tracy Gilbert
September 19, 2009
We have developed our Twitter presence and our blog, and have found a variety of benefits far beyond traditional marketing methods. Especially with having a new green building material, we have found that large numbers of architects, construction executives, and designers are able to view our information just as easily as our Sweets and GreenFormat listings. http://StoneSheets.com

Report Abusive Comment

Recent Comments

Pantano

Recycled Bob ...

http://arnoldschwarzeneggers.com/

https://www.mylivecart.com/...

https://www.connect55.com/...

Blog Roll

Tile Magazine Blog

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

company branding

Branding and Marketing Strategies for Flooring Contractors

Woodura Herringbone 2.0

The Herringbone Floor of the Future

how to properly trowel adhesive

Flooring Adhesives Education: The Key to Preventing Costly Installation Failures


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP