Chad Ogden, president & CEO QFloors, talks about the company’s 20th year in business as well as the events that normally surround a retailers decision to move to industry-specific software such as moving more into digital marketing or rethinking basic business practices. He discusses the changes required with a retail organization when the company decides to incorporate QFloors or other industry specific software into their company.
Doug Chadderdon, president and CEO of Great Floors, a chain of 22 retail and commercial showrooms across the Pacific Northwest, talks about efforts to build traffic and how media expenditures have changed with the bulk of budgets going towards digital advertising.
Tom Jennings, vice president of development for World Floor Covering Association (WFCA), talks about the importance to retailers of having salespeople with a working knowledge of installation. Jennings also discusses preparing customers for the installation process while on the sales floor.
Lew Migliore, the industry’s trouble shooter, president of LGM & Associates Technical Flooring Services, discusses one of the most prevalent problems in the industry, concrete moisture and those with moisture vapor retarders. He reviews a situation he was called on where the architect made the decision to value-engineer the project and eliminate the moisture retarder.
George Celtrick, president of Whitewood Products, talks about the quiet comeback exotic wood species are making. Celtrick also discusses the future of the hardwood sector, saying there will be an improvement in the market’s higher end with the lower end of the market being plagued by budget issues and by the performance of LVT.
Michael Zmijewski, president of Mr. David’s, discusses the growth of this flooring contractor over the years and the factors that are taken into consideration by the company when expanding into new markets. Zmijewski also shares his views on the installer shortage
Scott Levy, president of Arley Wholesale, talks about the growth of ceramic tile in the U.S. and the U.S. consumer’s inclination to buy more tile in the future. Levy notes that ceramic growth in the U.S. has moderated with the growth in LVT. He also discusses the mindset of many consumers affecting their floor covering expenditure as he shares and his expectations for ceramic sales in 2019.
In the November 2019 issue of Floor Trends, find out how flooring manufacturers are using creative marketing to connect with consumers. Also in this issue, see some of the latest wood flooring products from Bruce Hardwood and American OEM.