Though some might argue that the age-old product can almost sell itself, hardwood manufacturers continue to put their focus on creating marketing initiatives and educational opportunities aimed to drive the demand for wood.
Tim Baucom, president of Shaw industries, joined us this month to field questions on a variety of topics: COVID-19, changes in the retail sector, and the company’s branding strategy.
Supporting retailers with more turnkey resources, the University team at CCA Global Partners has enhanced its Online University platform to make training even easier to access.
Mohawk Group announced the official debut of Personal Studio, styled p.s., an interactive visualization platform that allows designers to create custom flooring solutions for contract projects.
Karndean Designflooring is making its design team available for collaboration with commercial partners for free through its new Designflooring Services program.
As homeschooling takes on a new meaning (and new challenges), there might be an opportunity to focus on creating dedicated spaces for kids right at home.
Based on traditional textile art, Influunt hospitality carpeting by Durkan employs advanced design techniques that transform flat tapestry into multi-dimensional textured carpet.