Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

Bjelin

Bjelin develops, manufactures and sells a broad product portfolio consisting of both wood floors and new innovative floors in new materials. The development is performed in cooperation with our sister company Välinge Innovation AB.
     

Sponsored By

Bjelin

The Herringbone Floor of the Future

July 10, 2025

Fredrik Alfredsson

Bjelin’s Woodura Herringbone 2.0 is a contemporary take on a timeless classic. Empowered by patented technologies and crafted from responsibly sourced European oak, it ensures a long-lasting and more sustainable experience.

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Mohawk

Mohawk SolidTech® R luxury vinyl plank flooring combines recycled plastic and natural stone for eco-friendly durability. Each square foot contains 20 recycled water bottles, perfect for families and pets.

           

From Ocean Waste to Ocean Heroes

Sponsored By

Mohawk

How Mohawk's SolidTechR is Transforming Conservation and Commerce

When flooring becomes a conservation tool, retailers discover the power of purpose-driven products

August 18, 2025

Tanja Kern

Rather than abstract claims about sustainability, SolidTech R offers a tangible connection between consumer choices and conservation outcomes. Each installation becomes a visible demonstration of circular economy principles in action.

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