Floor Trends Magazine

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2014 August

Our August issue features a special retailer profile on H.J. Martin and Son, as well as eco friendly wood installation tips.

Retailer Profile

Wisconsin’s H.J. Martin Maintains Humbleness, Family Focus

By Sunil Taneja
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When you speak with David Martin, you cannot help but recognize his sense of history, place and responsibility. He is the fourth generation of Martins to work at one of the country’s largest flooring retailers. 


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Getting it Right the First Time: The Inherent Value and Confidence in Choosing a Certified Installer

By Jon Gould
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We have all walked into a commercial or residential space, looked down at the floor, and thought, “that doesn’t look quite right.” 


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Think Green: Eco Friendly Tips for Wood Installation and Finish Applications

By Chris Zizza
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From one flooring professional to another, you know there are different techniques to lay down a new wood floor, as well as several finish applications available.


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Lessons from Ugly Floors

By Jon Goldman
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Butler Floor and Carpeting had tried conventional marketing and advertising but, after 63 years in business, the third-generation family-owned Pennsylvania operation needed to try something else.


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Selling Underlayment for Hard Surface Flooring

By Michael Chmielecki
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Underlayment is one of those overused industry terms that carries a different meaning depending on the person with whom you are talking. 


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NeoCon 2014: Bright Colors, Innovation Help Showcase Industry’s Optimism

By Matthew Spieler
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If last year’s NeoCon didn’t erase doubts things are starting to bounce back, then this year’s show surely should have as the halls of the historic Merchandise Mart were filled with designers, architects, specifiers, facility managers and more from around the country—and world for that matter.


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Properly Preparing Slabs: Making Informed Decisions Can Pay Significant Dividends

By John Hoover
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Flooring, by its very nature, is one of the last elements of a construction project to be addressed. As a result, budget dollars and time are often both in short supply when the flooring installation process is about to begin.


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Want to Sell to Millennials? Here’s How a Millennial Retailer Does it

By Dave Foster
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We have looked at the younger crop of customers out there shopping for floor coverings for the last couple of months and how they are in the process of driving a wholesale change in the way business will be conducted in this industry in the future.


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Preventing Moisture Related Flooring Problems

By Lee Eliseian
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The most effective way to avoid concrete slab moisture and pH-related flooring problems is to specify proper moisture testing on every project.


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Training, Certification do Make a Difference

By Brett Miller
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Sooner or later, no matter how experienced your wood flooring crew is, you will likely find yourself called back to a job because your customer is dissatisfied with some aspect of her flooring installation.


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No One Glue Will Do: Selecting the Right Adhesive for the Job

By Tom Plaskota
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For the professional contractor, the term multipurpose typically describes a product used to install carpet or mineral-backed sheet vinyl with the direct glue-down method of installation. Multipurpose adhesives are most appropriate for residential or light-traffic commercial installations.


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Relative Humidity and Moisture Content: An Environment of Change

By Larry Loffer
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Determining wood moisture content is not like measuring the length of a nail—it is not a truly static trait of any piece of lumber, or even of a finished wood product.


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Editorial

Yes, A Flooring Publication Emphasizing Installation

By Matthew Spieler
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This issue of Floor Trends puts the emphasis on quality, professional installation and its overall importance to satisfying the end user.


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Guest Editorial

Retailers: Work More with Your Installers

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As the associate editor of Floor Trendsand editor of its sister publication Floor Covering Installer, I see a great deal of confusion crop up when it comes to how much retailers should know about the installation side of the business.


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The Trusted Sales Advisor

Showing Calmness, Confidence and Conviction

By Kelly Kramer
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Building trust and likability are the two key elements on becoming a trusted sales advisor.


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Industry News - August 2014

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Come check out the latest industry news and see what is going on within the flooring industry!


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American Biltrite Sings a Tune with Sonata

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American Biltrite’s newest collection, Sonata, offers LVT in a classic and contemporary line of colors and patterns, incorporating everything from Rustic Slate and Timeless Travertine to Urban Stone and Metallic Brushstrokes, and textures from smooth to striated. 


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Florida Tile Recreates Limestone Look

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Florida Tile has recreated the look of traditional limestone in its new Maltese DP collection. Created with DP (Digital Printing) technology, small characteristic pits, slight veining shade variation and graphic resolution bring this collection to life. 


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Mannington Commercial Gets Stylish

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Mannington Commercial has partnered with noted interior designer Mary Bledsoe of Lauckgroup to create Stylist—a series of patterns and colors inspired by the fashion world. 


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Nydree Offers Customization with Unfinished Korus

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Custom stains and finishes add unique appeal to Nydree Flooring’s Korus Wood Flooring line of acrylic infused residential wood flooring. 


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Tarkett Updates FiberFloor

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Tarkett has updated the Lifetime, Magnitude, Easy Living and Fresh Start collections from its FiberFloor portfolio with stylish new patterns and designs. 


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FausFloors Gets Revitalized

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FausFloors has added four new multiwidth wood designs and colors to its product offering. Shown here in Mocha Oak, the introductions range from Champagne to Sandy Oak to Stormy Seas. 


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Patcraft Mixes and Matches Without Interruption

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Patcraft’s new Mixed Materials collection integrates carpet and resilient side-by-side without interruption. 


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Metroflor Creates Global Brand with Aspecta

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Metroflor officially launched its new global LVT brand, Aspecta at NeoCon to rave reviews, as the more than 100 SKU product introduction received a number of accolades, including NSF 332 Platinum level certification for sustainability. 


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Multimedia

Videos

Image Galleries

April Sees Its Share of Top-Flight Events

Photos from various events that Floor Trends attended including NWFA 2012, Coverings 2012 and more!

Podcasts

CARE's Executive Director Bob Peoples, The Progress of CARE - Part 3

Bob Peoples, executive director, Carpet America Recovery Effort (CARE), discusses this non-profit organization and its goal of diverting post-consumer carpet from the landfills. Peoples also discusses the group’s recently released  annual report and the progress it has made over the past 12 years.

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Sanding and Finishing Hardwood Floors DVD

Don Bollinger shows how to get professional results when finishing a hardwood floor. Step-by-step instructions cover everything from rough sanding to the final coat.

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Floor Trends Magazine

Cover Image

2014 August

Our August issue features a special retailer profile on H.J. Martin and Son, as well as eco friendly wood installation tips.

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