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Floor Trends Magazine
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Our July issue features a special article on retailers and successful branding strategies, as well as an exclusive interview with Hall of Famer Peter Spirer.
Rob Menefee wants to continue to grow his business. Considering he already has three locations and $12-plus million in annual sales, that is no small task.
Starting a flooring retail business and sustaining it can be difficult enough, but doing so while also building a well-known and respected brand is even more challenging.
When the news broke earlier this year that industry veteran and Hall of Famer, Peter Spirer had purchased Max Windsor Floors it was greeted with surprise by many, and wonder by some.
When it comes to the carpet industry and the work it has done on the sustainability side it is hard to argue with the success and strides it has made over the years–especially the last dozen or so when it helped spearhead the formation of the Carpet America Recovery Effort (CARE).
Standing out among the crowd isn’t always easy, but with the help of recognized personalities and household names, retailers have the opportunity of putting their products in the spotlight and separating themselves from the pack—especially if they sell rugs, which is where the majority of these licensed brands are going.
Ringing in its 25th anniversary, Coverings showed more signs of growth—for both the show and the economy—at the 2014 edition of the convention.
When it comes to brands, there have been a plethora of studies and multiple opinions on the subject. But one thing is abundantly clear: Brands do matter—whether they are internationally known or only to people in your hometown.
With the advent of the Internet, U.S. consumers have seen more change in the past 15 years than any equivalent time period in our history and the changes that are yet to come are not only mind boggling they are potentially life threatening for some floor covering retailers.
Throughout my flooring career as a retail sales advisor, store manager, mill rep, product knowledge training manual author, layout tool inventor and columnist I’ve always taken a deep interest in selling area rugs.
Connecting with customers is vital to the success of any business. Flooring contractors are no different, but which customers and how? Who do you spend time with—architects, designers, end users or general contractors? What about product manufacturers?
Branding pioneer Walter Landor famously said, “Products are made in the factory, but brands are created in the mind.”
In today’s digital age, the Yellow Pages have long since yellowed, permanently replaced by the Internet as the primary source to find a contractor.
Partnerships between global flooring manufacturers and locally owned shops continue to rise. As large businesses seek stronger relationships with the people on the front lines locally—architects, designers, end users, and contractors and retailers—the once competitive landscape is evolving to reveal new relationships.
Florida Tile has added the Pebbles line of natural stone mosaics for walls and floors to its PietraArt stone collection.
Mohawk Group’s award-winning Hot and Heavy large-scale Secoya wood-look planks mirror European hardwood design trends.
EasyHeat Warm Tile’s new ultra-thin Elite mats add energy-efficient heat to floors while reducing floor height build up.
Pioneer Millworks’ new Reclaimed Teak product line of solid and engineered flooring and paneling exhibits the beauty, strength, resiliency, color and clean grain of teak.
Interface has expanded its RMS 101 product line to now offer a 25cm x 1m size. Featuring irregular bands of carved texture, RMS 101 creates the subtle yet natural look of sand, water and driftwood.
Dal-Tile’s Valor Colorbody Porcelain Tile portrays both classic elegance and a contemporary design that can add a versatile look to any space.
The Bespoke collection by Invision was inspired by the timeless style of London’s Savile Row.
The Stripe collection by Chilewich displays a carefully planned sequence of colors that appears to look like a random stripe.
Inspired by natural stone, Marazzi’s EvoloutionStone is a strong and sustainable porcelain for both indoor and outdoor floors and walls.
Inspired by thermodynamics, Milliken expresses the continuous transformation of energy throughout nature with its new Altered Form collection.
XCR4 Cork/Rubber flooring by Expanko Resilient Floors provides the resilience and acoustic contributions, durability and low maintenance ideal for museums, educational facilities and stadiums.
Lonseal’s newest collection of resilient sheet vinyl, Londante, captures striking Italian hues and intricate textures that suggest marble and stone.
Morello Glass and Metal Mosaics from American Olean feature eclectic mosaic blends that exude modern character.
Masland Contract’s Milestone collection is designed to provide comfort, style and performance, especially for senior living environments.
The Woodstyle Porcelain collection is one Rango’s latest introductions.