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2014 July

Our July issue features a special article on retailers and successful branding strategies, as well as an exclusive interview with Hall of Famer Peter Spirer.

Retailer Profile

Virginia Retailer Uses Flooring as the Foundation for Growth

July 1, 2014

Rob Menefee wants to continue to grow his business. Considering he already has three locations and $12-plus million in annual sales, that is no small task. 


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Retailers and Successful Branding: Reputation, Service are Key

July 1, 2014

Starting a flooring retail business and sustaining it can be difficult enough, but doing so while also building a well-known and respected brand is even more challenging.


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Exclusive Interview

Spirer on Purchasing Max Windsor Floors and Building a Brand with Specialty Dealers

July 1, 2014

When the news broke earlier this year that industry veteran and Hall of Famer, Peter Spirer had purchased Max Windsor Floors it was greeted with surprise by many, and wonder by some.


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Events & Conventions

Carpet Industry Continues to Gain on Recycling but PET Remains Greatest Obstacle

July 1, 2014

When it comes to the carpet industry and the work it has done on the sustainability side it is hard to argue with the success and strides it has made over the years–especially the last dozen or so when it helped spearhead the formation of the Carpet America Recovery Effort (CARE).


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Rugs: License to Sell

July 1, 2014

Standing out among the crowd isn’t always easy, but with the help of recognized personalities and household names, retailers have the opportunity of putting their products in the spotlight and separating themselves from the pack—especially if they sell rugs, which is where the majority of these licensed brands are going.


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Events & Conventions

Coverings 2014: Thin Tiles, Large Panels Gaining Ground

July 1, 2014

Ringing in its 25th anniversary, Coverings showed more signs of growth—for both the show and the economy—at the 2014 edition of the convention.


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Industry News - July 2014

July 1, 2014

Come check out the latest industry news and see what is going on within the flooring industry!


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Editorial

What’s in a Name? Everything

July 1, 2014

When it comes to brands, there have been a plethora of studies and multiple opinions on the subject. But one thing is abundantly clear: Brands do matter—whether they are internationally known or only to people in your hometown.


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Let’s TalkFloor

Competing Online with the Big Guys

July 1, 2014

With the advent of the Internet, U.S. consumers have seen more change in the past 15 years than any equivalent time period in our history and the changes that are yet to come are not only mind boggling they are potentially life threatening for some floor covering retailers.


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The Trusted Sales Advisor

Area Rugs Make Great Add-On Sales

July 1, 2014

Throughout my flooring career as a retail sales advisor, store manager, mill rep, product knowledge training manual author, layout tool inventor and columnist I’ve always taken a deep interest in selling area rugs.


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Contractor’s Corner

Building Relationships, Providing Solutions

July 1, 2014

Connecting with customers is vital to the success of any business. Flooring contractors are no different, but which customers and how? Who do you spend time with—architects, designers, end users or general contractors? What about product manufacturers?


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Guest Column

Why Brands Help Sell

July 1, 2014

Branding pioneer Walter Landor famously said, “Products are made in the factory, but brands are created in the mind.” 


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Guest Column

Floor Your Competition with Content Marketing

July 1, 2014

In today’s digital age, the Yellow Pages have long since yellowed, permanently replaced by the Internet as the primary source to find a contractor.


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Guest Column

The Benefits of Partnerships Between Small and Large Businesses

July 1, 2014

Partnerships between global flooring manufacturers and locally owned shops continue to rise. As large businesses seek stronger relationships with the people on the front lines locally—architects, designers, end users, and contractors and retailers—the once competitive landscape is evolving to reveal new relationships.


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Florida Tile Expands PietraArt Collection

July 1, 2014

Florida Tile has added the Pebbles line of natural stone mosaics for walls and floors to its PietraArt stone collection. 


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Mohawk’s ‘Hot and Heavy’ Gets Bolder

July 1, 2014

Mohawk Group’s award-winning Hot and Heavy large-scale Secoya wood-look planks mirror European hardwood design trends. 


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EasyHeat Introduces Its Thinnest Mat

July 1, 2014

EasyHeat Warm Tile’s new ultra-thin Elite mats add energy-efficient heat to floors while reducing floor height build up. 


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Pioneer Millworks Shows Teak’s Natural Beauty

July 1, 2014

Pioneer Millworks’ new Reclaimed Teak product line of solid and engineered flooring and paneling exhibits the beauty, strength, resiliency, color and clean grain of teak. 


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Interface Makes RMS 101 Customizable

July 1, 2014

Interface has expanded its RMS 101 product line to now offer a 25cm x 1m size. Featuring irregular bands of carved texture, RMS 101 creates the subtle yet natural look of sand, water and driftwood. 


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Dal-Tile Transforms Space with Valor

July 1, 2014

Dal-Tile’s Valor Colorbody Porcelain Tile portrays both classic elegance and a contemporary design that can add a versatile look to any space. 


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Invision Calls to London

July 1, 2014

The Bespoke collection by Invision was inspired by the timeless style of London’s Savile Row. 


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Chilewich Places Colors Just Right in Stripe

July 1, 2014

The Stripe collection by Chilewich displays a carefully planned sequence of colors that appears to look like a random stripe. 


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Marazzi Draws Inspiration from Ancient Materials

July 1, 2014

Inspired by natural stone, Marazzi’s EvoloutionStone is a strong and sustainable porcelain for both indoor and outdoor floors and walls. 


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Milliken Explores Thermodynamics

July 1, 2014

Inspired by thermodynamics, Milliken expresses the continuous transformation of energy throughout nature with its new Altered Form collection. 


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Expanko Uniquely Blends Cork with Rubber

July 1, 2014

XCR4 Cork/Rubber flooring by Expanko Resilient Floors provides the resilience and acoustic contributions, durability and low maintenance ideal for museums, educational facilities and stadiums. 


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Lonseal Adds Striking Color to Interiors

July 1, 2014

Lonseal’s newest collection of resilient sheet vinyl, Londante, captures striking Italian hues and intricate textures that suggest marble and stone. 


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Olean Combines Glass and Aluminum

July 1, 2014

Morello Glass and Metal Mosaics from American Olean feature eclectic mosaic blends that exude modern character. 


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Masland’s Milestone for Senior Living

July 1, 2014

Masland Contract’s Milestone collection is designed to provide comfort, style and performance, especially for senior living environments. 


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Rango Takes to the ‘Woodstyle’

July 1, 2014

The Woodstyle Porcelain collection is one Rango’s latest introductions. 


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Totally Carpet Adds ‘Brilliance’

July 1, 2014

Brilliance by Totally Carpet is the company’s latest line of broadloom and luxury carpet tile for corporate interiors. 


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Multimedia

Videos

Image Galleries

April Sees Its Share of Top-Flight Events

Photos from various events that Floor Trends attended including NWFA 2012, Coverings 2012 and more!

Podcasts

Paul Friederichsen & Alex Hinojosa, Developing an Effective Online Strategy - Part 1

Paul Friederichsen, president, Brand Biz and Alex Hinojosa, vice president, media operations and strategy, EMSI Public Relations discuss techniques retailers can apply to be more efficient at marketing and advertising online.

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Sanding and Finishing Hardwood Floors DVD

Don Bollinger shows how to get professional results when finishing a hardwood floor. Step-by-step instructions cover everything from rough sanding to the final coat.

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Floor Trends Magazine

Cover Image

2014 July

Our July issue features a special article on retailers and successful branding strategies, as well as an exclusive interview with Hall of Famer Peter Spirer.

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