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Floor CoveringsArchitecture & Design (A&D)Carpet and Rugs

5 Celebrity Rug Collaborations to Know

By Tanja Kern
Flor’s Summer Collection, created in collaboration with interior designer and TV personality Brian Patrick Flynn.
Photo: FLOR.

Flor’s partnership with TV personality Brian Patrick Flynn.

September 3, 2025

The creative vision of celebrity designers has transformed the world of home decor, and nowhere is this more evident than in the realm of area rugs. From television personalities to renowned interior designers, these collaborations bring star power and distinctive aesthetics directly to our living spaces. Here are five standout celebrity rug collaborations that showcase how famous designers are reimagining home, proving that celebrity-designed rugs offer both style and substance for today's discerning homeowners.

 

Loloi + Jeremiah Brent

Renowned interior designer Jeremiah Brent brings his AD100-recognized vision to this collaboration with Loloi. Known for his forward-thinking aesthetic and obsession with strong lines, Brent has created a rug collection that breaks free from traditional constraints. Each piece showcases meticulous craftsmanship while embodying his philosophy of designing spaces that reflect personal values and dreams. This captivating collection pushes home textiles into a new era, encouraging homeowners to carve their own distinctive path in interior design.

Area rug by interior designer Jeremiah Brent in collaboration with Loloi.

Renowned interior designer Jeremiah Brent brings his AD100-recognized vision to this collaboration with Loloi. Photo: Loloi.

 

Flor + Brian Patrick Flynn 

Area rug brand Flor partnered with interior designer and TV personality Brian Patrick Flynn to showcase how stylish rugs can enhance family-friendly spaces. This collaboration coincided with Flor’s Summer Collection launch, featuring designs that balance beauty with practicality.

Flynn, now a father, is updating his mid-century modern home with child-safe yet sophisticated elements. He's utilizing Flor’s carpet tile system to create custom wall-to-wall designs throughout his home, including a buffalo checkered pattern for his daughter's playroom and muted blush tones for the nursery.

The Summer Collection introduces three new styles: Jute Box (neutral jute-inspired textures), Swirling Around (playful rounded patterns), and Rooted Comfort (natural two-toned designs). This marks Flynn's second collaboration with Flor, following their initial partnership in 2004 when carpet tiles were an innovative concept.

Flor’s Summer Collection, created in collaboration with interior designer and TV personality Brian Patrick Flynn.

Flor’s partnership with TV personality Brian Patrick Flynn. Photo: FLOR.

 

Loloi + Amber Lewis

There's something captivating about vintage rugs — those weathered borders, the warm patina from years of use, the feeling that they hold stories within their fibers. Yet discovering that perfect piece can be a challenge: the search is time-consuming, the cost prohibitive, and many "vintage-style" alternatives feel contrived.

Interior designer Amber Lewis, who has a passion for vintage pieces, understands this dilemma. Her latest Molly Collection with Loloi captures the authentic antique aesthetic without requiring years of aging (or the premium antique market pricing).

Loloi’s Molly Collection, created in collaboration with interior designer Amber Lewis.

Molly collection by Amber Lewis. Photo: Loloi.

 

Lavin Rugs + Tamara Day

Lavin Rugs has announced a collaboration with celebrity designer Tamara Day, host of Magnolia Network's "Bargain Mansions." Day's signature "laid-back luxe" aesthetic drives her five collections for Lavin, featuring twenty-five unique rug designs that balance sophistication with comfort.

The collections showcase Day's eye for detail through varied textures and modern patterns, creating elevated yet inviting spaces. Several rugs incorporate recycled PET fibers, offering an eco-friendly option that's both pet and kid-friendly, perfect for today's conscious consumers.

Each design embodies a distinct personality while maintaining the accessible luxury Day is known for. The partnership reflects both brands' commitment to creating beautiful, functional pieces that enhance everyday living.

Lavin Rugs’ area rugs, created in collaboration with celebrity designer Tamara Day.

Lavin Rugs has announced a collaboration with celebrity designer Tamara Day, host of Magnolia Network's "Bargain Mansions." Photo: Lavin Rugs.

 

Loloi + Magnolia Home by Joanna Gaines

The Henley Collection by Magnolia Home by Joanna Gaines x Loloi features solid-colored, hand-tufted rugs with distinctive framed borders. Crafted from wool and polyester in India, these Goodweave-certified rugs ensure ethical production while supporting weaver communities. The heathered color palette brings casual warmth to traditional, farmhouse, or contemporary spaces, making Henley a versatile choice for any home.

Loloi's Henley Collection, created in collaboration with Magnolia Home by Joanna Gaines.

The Henley Collection by Magnolia Home by Joanna Gaines x Loloi features solid-colored, hand-tufted rugs with distinctive framed borders. Photo: Loloi.

See more articles from our September 2025 issue!

  • Starnet Awards Showcase Best in Commercial Flooring Design
  • The Carpet Shoppe Unveils Dream Kitchen and Bath Studio in Honolulu
  • Transform Your Space with 2025's Profiles, Stair Treads, and Accessories
KEYWORDS: area rugs interior design

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Tanja Kern is associate publisher and editorial director of FLOOR Trends & Installation. She brings more than 20 years of experience covering the flooring, design, and construction industries through print and digital platforms.  


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