Woodura technology and a new brushing method combine to create a durable water- and impact- resistant real hard wood flooring that is also beautiful in design and style. 

Riva Max evokes the greatness of nature, combining large-format boards with light and natural tones.

Reichow's wood flooring career began in 1974 when he founded Reichow Parquet Flooring, which he ran with his wife, Michelle, for more than 40 years before starting National Wood Flooring Consultants in 2000. 

These glue-down floors are suited for hospitality environments and feature the Naturale UV coating by Bona which has a natural appearance and is easy to maintain. 

Mohawk’s ultimate performance hardwood, UltraWood, has been chosen as one of Green Builder’s Sustainable Products of the Year. 

New for 2022, Quick-Step introduces EverTEK, 100 percent waterproof hardwood flooring. This natural hardwood product is offered in 10 wood visuals in both traditional and fashion-forward colors.

Kyle Hedin, owner of Illustrious Hardwoods and producer and host of the Floor Academy Podcast, talks about the importance of choosing a quality wood floor and how that decision impacts your bottom line.

In addition to sharing their journeys in the flooring industry, the speakers and the attendees discussed how to recruit more women and how to retain those currently working in the hardwood industry.

The sale of engineered hardwood flooring has increased dramatically since 2018. Nicole Robinson of Fishman Flooring Solutions explains why demand is expected to remain high in the coming months.

The 36^th annual National Wood Flooring Association (NWFA) Expo brought a myriad of education and demo sessions, including business insights, tech talks and a four-part tech demo.