2019 November

In the November 2019 issue of Floor Trends, find out how flooring manufacturers are using creative marketing to connect with consumers. Also in this issue, see some of the latest wood flooring products from Bruce Hardwood and American OEM.

Flooring the Consumer: Connecting through Creative Marketing

Danielle Clair Simpson

November 6, 2019

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In this month’s issue, we take a look at ways manufacturers are grabbing the attention of consumers through creative marketing strategies.

Bruce's Blacksmith's Forge engineered hardwood collection

What's New in Wood Flooring

November 6, 2019

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Wood flooring manufacturer AHF Products introduces new engineered and solid hardwood flooring collections from Bruce.

Fashion Forward: The Revel Woods Eddie Bauer Collaboration

Danielle Clair Simpson

November 15, 2019

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Since entering the industry as an e-commerce flooring company just a few years ago, Revel Woods has been challenging the norm and modernizing the sales process of hardwood flooring.

Real Wood Floors on a Mission

Danielle Clair Simpson

November 14, 2019

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If you ask anyone from the Real Wood’s team about the company, they are likely to start by telling you about the company’s mission.

HMTX: Setting the Bar for Sustainability and Transparency

November 12, 2019

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Global flooring empire HMTX Industries has long been an industry leader in quality, low-toxicity flooring materials.

Rochelle Routman with members of her Product Authority Team

Women in Flooring: HMTX Industries' Rochelle Routman

Tanja Kern

November 6, 2019

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As a young girl in western Pennsylvania, Rochelle Routman nurtured a love of science and the environment, spending hours painting streams, forests and flowers.

Five Questions with Nicole Granath, Sustainability Manager, Novalis

November 12, 2019

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Novalis Innovative Flooring recently named Nicole Granath as sustainability manager for its global operations where she is responsible for defining and guiding the implementation of Novalis’ sustainability strategy.

Editor's Letter: Planning for a Better Year Ahead

Tanja Kern

November 12, 2019

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While we’re a couple of months away from turning the calendar to 2020, most of us are already knee deep into planning for the coming year. What should we anticipate for next year?

A Conversation with Great Floors CEO Doug Chadderdon

Dave Foster

November 18, 2019

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Recently, we had an opportunity to sit down with Doug Chadderdon, president and CEO of Great Floors, to learn about the history of Great Floors and its progress and plans for the future.

The Challenge of Succession: Planing in a Family Business

Rob Starr

November 18, 2019

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Succession planning is an important priority for any business. However, for family businesses, the challenge can be particularly difficult.

Floor360 and DuChateau Team Up to Drive Wood Buisness

Tanja Kern

November 14, 2019

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Wood is not just a category of flooring for Wisconsin-based Floor360—the retailer has taken a unique merchandising approach to bring more engineered wood to the Milwaukee market.

Nemo Tile + Stone Continues East Coast Expansion

November 8, 2019

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Nemo Tile + Stone opened a new showroom in Boston as part of the company’s East coast expansion in the heart of Boston’s historic Fort Point neighborhood.