Since 2005, New York-based Soho Studio has established itself as a leader in design and distributor of high-quality materials in the North American Market.

New designs incorporate old and new techniques and are inspired by Celtic monuments and Japanese shrines 

The awards, sponsored by Dal-Tile Corp., were an opportunity to showcase craftsmanship. 

Sika’s technical crew performed a full grouting demonstration on a tile wall mockup for gatherings of the industry’s top installers and distributors.

Merkrete, a Parex USA brand, brought its 50 years of tile setting material knowledge to the Las Vegas Convention Center to show industry leaders better and more streamlined solutions designed to provide better results and save time.   

The program recognizes exceptional exhibitor booths based on design, creativity, display of product, use of space, and overall presentation.

More than 100 Italian brands producing cutting-edge ceramic tile and installation products will showcase their latest collections inside the Italian Pavilion.

Merkrete’s focus during North America’s largest ceramic tile and natural stone exhibition is to present high-performance solutions that reduce project times and allow installers to take on more business.

A committee of longstanding tile and stone industry leaders thoughtfully evaluated nominations to select this year’s 13 inductees for Coverings Rock Star status. 

In addition to an awards ceremony, NTCA will host daily contractor tours, live demonstrations and educational sessions.