Millennials, born between 1980 and 2000, make up one-fourth of the planet’s population—1.7 billion people— according to the U.S. Census Bureau. As a consumer group, they’re just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the consumer landscape, and retailers and designers are learning how to align themselves to best market to this important consumer group.
Mintel Global Research found millennials are the most active purchasers of flooring, and millennials represented the highest percentage of carpet purchases of any group. In 2015, 65% of millennials who were in the market for flooring bought a hard surface product and 51% bought carpet. So how do retailers and designers get into the considerations set for purchases?