It has been said that nothing is more expensive than a missed opportunity. Truer words were never spoken when it comes to marketing to millennials, who are as important to manufacturers and sellers of goods and services as they are complex.
The importance of millennials to marketers is reflected in the numbers. Today, the millennial generation, generally defined as people born between about 1980 and the early 2000s, is roughly 77 million strong in the U.S., meaning they currently comprise approximately one-fourth of the population.