Crossville Distribution Division Launches New Brand Identity
Crossville Tile & Stone, the distribution division of Crossville Inc., announced today that it has changed its name to Crossville Studios and is unveiling a refreshed brand identity that reflects its growth and transformation, while celebrating the history and heritage of the Crossville legacy.
According to David Koenig, vice president and general manager of Crossville Studios, the rebranding project is the result of many months of strategic planning, precipitated by recent acquisitions that significantly increased the company’s market reach.