Be warned. This article is not another “how to use Houzz.” You can find endless content online that covers that base for you—directly from Houzz itself or digital marketing pros like me. The information I’m sharing here is intended to be a little different—unbiased, practical, and, hopefully, actionable as you determine how to make the most of Houzz in your marketing mix.
We all know Houzz is successful and has grown exponentially in recent years. It has upwards of 35 million users, according to recent reports. Biz leaders like you can benefit from understanding why the site’s become so popular.