Tuftex, the premium carpet division of Shaw Industries, is assertively working to put soft surface back on the map. In a landscape where hard surface continues to capture majority market share, the company has beaten the odds, growing sales over the past three years thanks to a revised go-to-market plan.
Doug Jackson, vice president of sales marketing, joined Tuftex at the end of 2014. Together with Michael Belprez, residential product category manager, they have worked to focus the company’s premium brand messaging and streamline operations.