World Floor Covering Association and International Certified Flooring Installers Association are excited to co-host a two-part webinar series that will help floor covering retailers and installers strengthen their team dynamics to create an unforgettable customer experience from sales through installation.

As part of WFCA’s webinar series, Knowledge is Power, this two-part webinar, “The Power of Partnerships, Retailers and Installers Coming Together” will be delivered as interactive webinars that bring together leaders in the retail and installation fields to share their side of the story, address opportunities to improve communications, and effective ways to collaborate for a common goal. Viewers will be able to take part in a Q&A with the panel during the live discussion.

The series will kick off with “What Installers Would Like Retailers to Know” on Thursday, August 27 and the second webinar, “What Retailers Would Like Installers to Know”, is scheduled for Thursday, September 3. The events will be moderated by WFCA chief executive officer, Scott Humphrey and joined by Robert Varden, executive director of CFI. The panel will include several industry retail and installation professionals.

“When it comes to the installation process, it often feels like retailers and installers are living on entirely different planets,” commented Varden. “This lack of understanding can lead to an experience that frustrates the installer, the retailer, and most importantly, the customer. This unique series will stimulate a lively dialogue and unite these professionals to build mutually beneficial business partnerships.”

“We believe these various perspectives will provide a valuable exchange of information,” adds Humphrey, “and insight that will ultimately simplify the lives of both professional retailers and installers, help to lessen or avoid claims, and to help everyone be more profitable. That takes empathy and teamwork.”

Agenda highlights:

Part I: Knowledge is Power - What Installers Would Like Retailers to Know
Date: Thursday, August 27
Time: 2:00-3:00 p.m. ET
Register here

Part II: Knowledge is Power - What Retailers Would Like Installers to Know
Date: Thursday, September 3
Time: 2:00-3:00 p.m. ET
Register here