Pergo launches wood flooring line in United States
Pergo is launching a Pergo-brand wood flooring line in the U.S. market. The new Pergo wood flooring will be sold through the Lowe's home-improvement chain, which includes more than 950 stores in North America.
Pergo is most well known in the United States for its comprehensive line of laminate flooring. The launch of its new wood products was undertaken to capitalize on the company's strong brand position in the U.S. market, as well as its marketing and distribution capabilities, Pergo said in a written statement.