Parterre debuts new corporate identity, makes executive changes and expands sales staff
With a focus on differentiating itself in the vinyl flooring industry, Brooklyn, N.Y.-based Parterre Flooring Systems has launched a new corporate identity and marketing strategy formulated to increase the company's visibility, build a sophisticated and personable image, and support its efforts to introduce a more varied product line.
Late last year, Parterre, in partnership with The Branding Firm marketing agency, developed a new logo, architect folder, stationery suite and collateral materials in and effort to remarket its image in the commercial hard-surface flooring market.