Max Windsor Floors Surfaces Introductions Rise in Sales
Magique, Parisian and Creme de la Creme, three new introductions from Max Windsor Floors at Surfaces 2013, have risen to the top of the Company's sales. Each is a Monumental Oak Plank, the company's first venture into this category. Spearheaded by Magique, a unique entry due to its mixed widths of 9.5", 6" and 3.5" packaged together in one carton, and by its 87" lengths, the category's sales strength has surprised even its own sales team.
Fernando Ornelas, who heads this team as national sales manager, reports that "Our mantra for Surfaces was 'The Magic of Max', and we half-kiddingly predicted that as part of this magic, Magique would "disappear the competition." Obviously, we don't believe that it has, because we feel them out there every day, but they're hearing our footsteps." Ornelas said. "Magique has gone above and beyond our expectations."