Yes, I’m talking about social media. But before you turn the page, I’m not writing to you, the individual. This is for you the owner, the manger, the salesperson, the installer, the entrepreneur—the businessperson. No matter how much you as an individual may despise it, the more you fight it on the professional side, the more you are just hurting your business and your career.
If you are involved in the flooring industry, especially at the retail and contractor levels, then you need to be involved in social media. In fact, even before the term social media came into our vernacular, the flooring industry was already deeply entrenched in a key aspect of this phenomenon—social networking. Think about it: Every sale you made, every job you got speced, every transaction was done via a conversation, a discussion with someone else.