Branding pioneer Walter Landor famously said, “Products are made in the factory, but brands are created in the mind.” Even more importantly, he identified the worth of a good brand: “A brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction and quality.”
It’s a matter of trust and confidence, and today, brands may be more important than ever before. There is so much competition for mind share that having a strong brand and a trusted name can help people make decisions and feel good about them.