Butler Floor and Carpeting had tried conventional marketing and advertising but, after 63 years in business, the third-generation family-owned Pennsylvania operation needed to try something else.
Butler Floor’s owners take pride in what they do—giving a big “wow” to residential customers and enhancing the enjoyment that comes from home improvement. During Butler’s 63 years in business, from when Julie Czifra and her brother Tim Croft bought the operation from their father in 2011, who bought it from his parents decades ago, they’ve installed millions of square feet of flooring for its loyal customer family.