Before the economic downturn of the Great Recession, today’s DSB+ of Livermore, Calif., looked like many other commercial flooring operations which are organically grown based on several factors, including geographic business opportunities, the skills and experience of the ownership team, and a need to respond to the available work in the market.
Technically proficient and well-organized, the company had evolved from two independent commercial flooring companies—D. S. Baxley of Livermore and Preston-Borg of Milpitas, Calif. The companies eventually began to market under the D. S. Baxley name, with each of the branch offices addressing a different geography in the Northern California market. Overall, the company was growing modestly and securing customer loyalty, but not distinguishing its business vs. the competition in the market area.