Angie’s List recently launched LeadFeed, a new service aimed at converting visitors who do not have an account with the website into new leads for service providers. We spoke with Scott Durchslag, Angie’s List president and CEO, about the new offering.
Durchslag: LeadFeed came into being when I first came to Angie’s List and looked at our analytics information. Each year we have more than 100 million unique visitors, but 85 percent of them are not members. So they were coming to the site then leaving, and we weren’t doing anything with them.