During the Great Recession, thousands of flooring retailers failed to survive the financial debacle as new construction business declined with the housing crash and consumer remodel budgets dried up. Those that were to survive had to learn how to operate leaner and cleaner.
At Atlanta’s Great American Floors, Jason Seltzer, together with his father Marc and mother Robie, did everything they could before, during and after the recession to ensure their Floorscapes dealership not only survived the challenge, but came out of the struggle stronger for it.