• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Flooring InstallationCommercial FlooringResidential FlooringBusiness Insights

Floor Academy Briefing: The Terms You Use Matter

By Kyle Hedin
the power of words in your flooring installation business
February 20, 2023

I hear and see it all the time. “I picked up a side gig. I have to go do this job...my customer...my helper.” I do not approve of any of these terms. They do not bring any respect to your business. It gives your business a negative appearance in my opinion. Let’s work through each of them and see why.


Side Gig

A flooring professional should never say this about anything flooring related. If you work for another company Monday through Friday full-time and install flooring, then you, my friend, are a professional flooring installer. When you pick up that “side gig,” that is a flooring installation; you are not picking up a side gig. You are picking up a project. You are the professional and this is all you do for a living; therefore, you are doing a project. 

Now, if you pick up a project painting a room, doing some drywall or even some plumbing, then, I would consider that a side gig. That is something outside of the normal scope of your profession. It would be a completely legitimate use of the phrase in that case. What happens when you say side gig, you are indicating that you may have some skill in that area but are not fully knowledgeable. Your rate probably reflects that. If you do something as a professional and pick up a project outside of your normal place of business, do it as the professional you are and charge accordingly. 


Job

Jobs are pointless, menial and brain-numbingly boring. Teenagers have jobs that they go to and work at. As a contractor, I have projects. I complete projects, not jobs. A project sounds much more professional when you are discussing this with a potential client or the current client. It gives it an air of respect and legitimacy. It makes the value instantly higher. It subtly shows how you have respect for yourself and your skillset. Don’t go do a job. Anyone can show up and punch a clock. Not everyone can complete a project successfully.


Customer

This one is huge to me. Stop calling them customers. It is so offensive. Let’s do a little research first. Customer is defined as “a person or organization that buys goods or services from a store or business.” A client is “one that is under the protection of another” and a “person who engages the professional services or advice of another.” 

There is a glaringly obvious difference between these terms. I’m fine being a customer at a box store. I walk in and I purchase something that I need, and I walk out. I don’t typically need any help, and I am not looking for professional services. However, for you, the flooring installer, the contractor, the business owner, what are you offering? 

This goes back to job versus project. Which are you offering? I have clients because I bring them under my protection. I give them the professional advice they are looking for, and I deliver a professional end result done to industry standards. A customer does not get treated as well in my opinion as a client would. Have clients and make sure you call them that.


Helper

Could there be any worse term for an employee that you have hired? Perhaps, but this is truly deplorable. I believe this is one reason we struggle so much with young talent. Who wants to be a helper? 

Apprentice. Hire an apprentice and treat them as such. Give them a clearly laid-out plan of how they can move ahead in your business, how they can gain more monetary compensation, and what skills need to be known when. A helper has nowhere to go. A helper is just that, someone who helps. Maybe they can make a basic cut, move the materials around, fetch tools, and clean a bucket. 

A helper is not a journeyman and has no way of getting there. How could they even dream of it? They’re just a helper. An apprentice is someone who is studying under you to become a journeyman. The title implies there is a journey to be made and something better is waiting for them when they complete the apprenticeship. 


These are just a few of my terminology pet peeves that I hear contractors use. They make me cringe. How much better would the appearance of your business be publicly if you change these few terms and made them the standard? What would it do for your mindset and how you view your business and employees? What would it do for the mindset of your employees if these became the standard? 

I can tell you that I don’t want to walk into a retail showroom and hear discussions about customers and jobs. That is not the place I would want to do business. That is a place that is focused on transactions in my opinion. I am personally focused on building relationships that have long term value and the words I used above have helped me build that with my clients.

While I have never be complimented about the terms I use or had it mentioned in a review, I believe that subconsciously they matter. People don’t always pick up on the obvious, but they do notice differences between the companies they interact with. These terms make me more confident in my dealings with clients and their projects. I feel it gives them and their homes the respect they deserve.

Do you have any terms that you think we should not use in the industry?

This article was originally posted on www.fcimag.com.
KEYWORDS: business management contractors small business

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

0122 fci fab img4
With a degree in digital filmmaking and video production, Kyle Hedin is not a likely fit in the flooring industry. However, after evaluating his skillset in June of 2015, he decided flooring was a great option. With a passion for wood working as a teen, Kyle cold called 30 contractors in his area asking for a job as an apprentice. Two companies got back to him, and after a stint at both, he was out on his own by September 2017. While still very new and needing to learn, Hedin discovered an online community of installers on Facebook that helped him grow his hand skills. What he did notice was that not many of them understood the business side of things. In 2019 the Floor Academy Podcast was born to help craftsmen stop playing contractor and to become businessmen. Each episode is an interview with an expert in the flooring industry or their related field to provide insights into how to grow your business, save you time and put more money in your pocket.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

More Videos

Popular Stories

Ken Ballin manning the Tools 4 Flooring booth in Tool Alley at TISE 2025

10 Tool Innovations Every Flooring Contractor Should Have on Their Wish List

RevWood American Originals.jpg

How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

Paul Hambidge

The Waterproof Laminate Myth: Why Consumer Expectations May Never Be Met

Installation Awards - Vote Now!

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • fair pricing

    Floor Academy Briefing: You Are a Steward of Your Finances

    See More
  • Coverings

    Floor Academy Briefing: You Must Attend Flooring Industry Events

    See More
  • using data to improve your flooring installation business

    Floor Academy Briefing: What You Can't See

    See More

Related Products

See More Products
  • floordecore.gif

    Black & Decker The Complete Guide To Floor Decor

  • radiant.jpg

    Radiant Floor Heating, Second Edition

  • 9781622700158_c-15_.png

    Flooring and Floor Covering License Examination (C-15) - QuickPass Study Tool Book with Online Interactive Software

See More Products
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP