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Floor Trends provides over 15,000* BPA-audited subscribers including retail flooring executives, contractors, architects and designers authoritative news and information that enables them to specify and design residential and commercial flooring more efficiently. We offer timely information, commentary, analysis and best practices that empower these flooring professionals to succeed in today’s global economy.
Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach.
Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more-precise creative and tailored messaging directed at your target market.
IDENTIFIABLE CONTENT INCLUDES:
- Articles Read
- Browser Used
- Webinars Viewed
- Emails Clicked
- Topics of Interest
- Website Topics
- White Paper Downloads
- Events Attended
- And many others!
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
Our market research will enable you to stop guessing, confidently make data driven decisions, and save time and money. Let's get started.
White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.
Floor Trends can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!
CONTENT OPTIONS:
- WHITE PAPERS
- ARTICLES
- BLOG POSTS
- SOCIAL MEDIA CONTENT
- TECHNICAL PAPERS
- CASE STUDIES
- AND MORE!
WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Floor Trends can deploy your White Paper via email to flooring professionals with our White Paper eBlast. Since they know and trust the content of Floor Trends, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.
Co-branded with Floor Trends to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
- White papers
- Case studies
- Testimonial, interview, Q&A videos
- On-the-job tips
- Archived webinars or podcasts
- Industry reports or facts & figures
Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
Reach industry professionals and buyers who use and prefer B2B directories to eliminate unwanted search results. Various package options such as listings, ads, and enhancements are all available.
Floor Trends' Buyer’s Guide is a directory that covers industry manufacturers and suppliers including distributors, training schools and all types of flooring and flooring-related products.
Let's get started.Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
Floor Trends eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.
Flooring professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Floor Trends, your email to them will enjoy a higher open rate and thereby a greater number of leads!
| eBLAST TYPE | EXCLUSIVE | MULTI-SPONSOR |
| eBook eBlast | Promote your eBook. | x | x |
| Event/Webinar Spotlight eBlast | Showcase your event or webinar. | x | - |
| Focus On eBlast | Showcase articles on one specific industry topic. | x | x |
| Must See eBlast | Showcase a product and/or service. | x | x |
| Must-Visit eBlast | Promote your tradeshow presence. | x | x |
| Post-Show eBlast | Promote your tradeshow highlights after the show. | x | x |
| Quiz eBlast | Sponsor an industry quiz. | x | - |
| Sneak Peek or In Case You Missed It eBlast | Engage readers before or after a story breaks. | x | - |
| Video Spotlight eBlast | Showcase your videos. | x | x |
| White Paper or Case Study eBlast | Promote your relevant white paper or case study. | x | x |
Content Marketing Sponsorship
Align your messaging around Floor Trends’ editorial content. Each month, you have a unique and exclusive content marketing opportunity to sponsor a key feature article across platforms.
Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of flooring professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
Sponsor a unique collection of topic-centric articles packaged into an interactive digital experience, co-branded with Floor Trends content for maximum readability. Choose a topic or our editorial team will suggest one. Either way, we handle all publishing details--from design, production, hosting, and deployment, to providing leads for your business development efforts.
| You Receive... | Single-Sponsor | Multi-Sponsor** |
| Full page ad | 3 | 1 |
| Logo on cover (Linked to your website) | ✔ | ✔ |
| Sponsor article* (1,000–1,200 words) | 3–5 | 1 |
| Logo on deployment eBlast | ✔ | ✔ |
| Leads from deployment eBlast^ | ✔ | ✔ |
^Multi-sponsor: receive leads from clicks on advertiser content only.
Single-sponsor: receive leads from clicks on advertiser content plus eBook link itself.
*Not required
** 3 sponsors minimum
Want to see a co-branded eBook in action? Check out some of our industry examples:
Each issue of Floor Trends helps flooring retailers, contractors, and specifiers make better flooring decisions. We accomplish this by cultivating a thriving community of professionals who care passionately about flooring, from subfloor to surface and product ideation to implementation.
Our content explores flooring trends, technologies and best practices that enable decision makers to succeed in today’s hyper-competitive global economy. Our verified audience includes leading flooring retailers, contractors and members of the International Interior Design Association (IIDA), American Society of Interior Designers (ASID) and the American Institute of Architects (AIA).
Put your brand in view as our engaged subscribers access our interactive and modern eMagazine. Readers can easily scroll through the issue to view and interact with articles and ads on any device. Finally, our intuitive digital platform tracks ad impressions and click-metrics in order to provide insight into how your advertisement is performing.
Make an impact with these ads and packages that allow you to take full advantage of our eMagazine capabilities.
FULL SPONSORSHIP
(Limit one sponsor per issue.)
PACKAGE INCLUDES:
- Full page style ad that appears over the cover. If minimized, a “Sponsored By:” callout remains on the cover that can be expanded.
- Mention with logo in eMagazine Reminder eBlast
PERSISTENT SPONSORSHIP
(Limit one sponsor per issue.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
INTERSTITIAL SPONSORSHIP
(Limit three sponsors per month.)
Ad floats over content within the issue for maximum visibility on desktop, tablet, and mobile. 660 x 660 ad will auto shrink to fit mobile screens.
HIGH IMPACT DISPLAY ADS
(Limit three per month.)
Upgrade your full-page ad with animation and stand out from other advertisements within the issue. We do the creative design work to turn your regular ad into a high impact animated ad.
VIDEO PAGE SPONSORSHIP
(Limit one sponsor per issue.)
Video will run as a stand-alone within the eMagazine on both desktop and mobile.
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness. eNewsletters ensure that your ad will be viewed by people who have already expressed an interest in your industry, and who are expecting to receive timely and relevant content.
Attention-grabbing ads and exclusive sponsorships are available.
TalkFloor
The premier daily eNewsletter for the flooring industry, providing the information needed to thrive in today’s fast-paced environment. Delivered each weekday morning to flooring professionals and members of the A&D community, TalkFloor features the most current industry news and information that directly impacts businesses.
Promote your product on floortrendsmag.com
Our Featured Product placement allows you to run a product promo in line with our editorial content. Your product write-up is placed on our website in a special featured product section.
Floor Trends offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to Floor Trends' audience of flooring professionals. Your content geared toward the topic is paired with content supplied by Floor Trends’ editorial team to ensure your company name becomes synonymous with the topic you choose.
HERE'S WHAT YOU GET:
BRANDING
As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.
CONTENT
You supply unlimited content including News, Feature Articles, Product Write-ups, Videos and Podcasts to support the topic of the InfoCenter.
LEADS & TRAFFIC
Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!
- Banner ads run on all InfoCenter pages
- Call out on the Floor Trends website and in the eNewsletter
- Promotion in the Floor Trends eMagazine
- 3 custom eBlasts
- Logo on all promotions
SUPPORT
Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!
DON’T HAVE CONTENT AVAILABLE? Add a content development package from BNP Engage, our marketing services agency.
An Interactive Product Spotlight (IPS) is a dynamic digital experience that provides an effective and engaging platform to highlight your product, service, rebranding, or event (commercial). You can include a variety of product/service marketing assets, descriptions, features and benefits, case studies, downloads and CTAs.
BENEFITS:
- Created by our design professionals through a collaborative process
- Designed for viewing across all devices: desktop, mobile and tablet
- Equipped for embedding on your company and social media websites, and for use as a sales tool
- Promoted via email to Floor Trends' active and engaged industry professionals
- Includes deployment leads and analytics
- Hosted for one year on floortrendsmag.com
Want to see an Interactive Product Spotlight in action? Check out some of our industry examples:
Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.
WHAT DOES LEAD NURTURING LOOK LIKE?
Our parent company, BNP Media, produces a host of conferences, trade shows, business meetings, workshops, webinars, and industry events to help professionals succeed in business. Learn more about our exhibitor and sponsorship opportunities for events that draw professionals by offering them the chance to connect with peers, seek solution providers and learn about topics relevant to their industry.
Complete your research projects like a trusted industry expert. Get started.
Professionals turn to Floor Trends for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing sticky, buzz-worthy, non-commercial content on floortrendsmag.com alongside our trusted editorial. Floor Trends will then drive traffic to dedicated content page through multi-channel marketing efforts!
- HOSTED on floortrendsmag.com for 6 months on its own dedicated Content Page along with logo, company description, link to website and a set of complementary online display ads.
- FEATURED across all floortrendsmag.com pages for 30 days.
- HIGHLIGHTED in two deployments of our eNewsletter
*Leads Available Upon Request. - SHARED on floortrendsmag.com’s Facebook*, LinkedIn, & Twitter pages with a unique, customized hashtag
*Options to extend the promotional lifespan of your campaign are available.
Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.
Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.
- 3 Native Advertising Packages (run for a full 12 months)
- 2 Featured Products (run for 12 months)
- 1 eBlast (includes links to all 5 pieces of content)
All tagged to your company channel on our website.
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting floortrendsmag.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Floor Trends’ browsing customers into visitors to your website!
Purchase online display ads on floortrendsmag.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to Floor Trends’ readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and Floor Trends will promote your podcast to our readers. Alternatively, sponsor one of our editorial TalkFloor Podcasts and receive a mention in the podcast introduction.
- Choose your podcast option and let us do all the work!
- Podcast emailed to Floor Trends’ readers (Multi-deployment Packages Available)
- Hosted for ONE YEAR on Floor Trends’ website
- Promoted in the Floor Trends eNewsletter
- Promoted through Floor Trends’ social media pages
- OPTION 1: Supply your own podcast
- OPTION 2: Record your podcast with our Editor, over the phone or in-person
- OPTION 3: Sponsor a TalkFloor Editorial Podcast
Sponsor a dynamic digital experience created by our design professionals and editorial staff based on editorial content, industry topics, events, research studies, awards and more (non-commercial). Content and design provided by our brand.
BENEFITS:
- Created by our design professionals through a collaborative process
- Designed for viewing across all devices: desktop, mobile and tablet
- Equipped for embedding on your company and social media websites, and for use as a sales tool
- Promoted via email to Floor Trends’ active and engaged industry professionals
- Includes deployment leads and analytics
- Hosted for one year on www.floortrendsmag.com
Want to see a Sonsored Digital Spotlight in action? Check out some of our industry examples:
Let Floor Trends produce high quality, professional videos while creating a customized marketing strategy to get your video message in front of thousands of qualified buyers. Incorporating video content into your marketing strategy will create a better end-to-end audience experience. From production to editing to promotion, we’ll help you tell your story and drive results.
Video topics to explore:
- How-To/Product Demo
- Case Study
- Infographic Explainer
- Booth Tour
- Company Story
- Event Coverage
- Broadcast Live
- Custom Pre-Roll Ads
BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? We have studios located in New York City and Detroit.
OUR CAPABILITIES INCLUDE:
SHOOTING
Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.
SOUND
Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.
PRE-PRODUCTION
BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.
TELEPROMPTER
Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.
LIGHTING
BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.
POST-PRODUCTION & EDITING
BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.
Looking for additional promotions? Ask about our video add-on options!
We can share your story through the right channels to the right audience through BNP Media’s targeted B2B brands. Video promotion package includes:
- Video Posted to Brand Website
- eNewsletter Ad
- Social Media (Facebook, LinkedIn, Twitter)
- A Copy of the Video to Use as You Wish
Plan your Floor Trends webinar today and receive a turnkey marketing program while collecting qualified registrant leads.
RAISE BRAND AWARENESS
As a sponsor, your logo will appear on every multi-media marketing piece.
- Promotional eBlast(s)
- Ad on Floor Trends website
- eNewsletter announcements
- Dedicated registration page
- Plus confirmation, reminder and follow up emails
EDUCATE THE AUDIENCE
Showcase your thought leadership by sharing industry knowledge, ideas, and updates. Our multitude of tools will help you drive meaningful engagement.
- Graphics, video and webcam
- Polling, Q&A and surveys to gather feedback
OPTIMIZE LEAD GENERATION
A webinar is the perfect opportunity to connect. Taking the time to have a discussion with your viewers helps build a relationship while also moving prospects further along the funnel.
Online Display Ads are an effective way to create clicks to your website. Floor Trends aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Floor Trends’ website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
| RUN OF SITE (ROS) | DESKTOP | TABLET | MOBILE |
| 1 Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| 1 Pushdown RM | 970 x 90 (expands to 970 x 415) |
728 x 90 (expands to 728 x 315) |
320 x 50 (expands to 320 x 415) |
| 1 Billboard | 970 x 250 | 728 x 90 | 320 x 50 |
| 2 Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| 3 Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| 4 Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| 5 Middle Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| Adhesion Banner RM | 950 x 90 (expands to 950 x 460) |
728 x 90 (expands to 768 x 768) |
320 x 50 (expands to 320 x 480) |
RM denotes Rich Media (interactive) ads
* RETARGETING IMPRESSIONS – OFFSITE
Requires a minimum of 300,000 impressions per month.
Target visitors engaged with content around a specific topic that relates to your company and product. It is a perfect synergy of hitting the right audience, on the right site, when their focus is on a specific topic. An exclusive topic sponsorship allows you to take over the topic and associated articles with 4 ad spots per page.
Topics:
- Floor Coverings
- Residential Flooring
- Resilient Flooring
- Commercial Flooring
- Tile & Stone Flooring
- Hardwood Flooring
- Carpet
- Flooring Installation
- TalkFloor
- Business Insights for Flooring Retailers
Combine website positions for maximum impact. Choose the topic sponsorship upgrade and add a Billboard (970 x 250) or Pushdown (970 x 90); expands to (970 x 415) in place of the standard Leaderboard.
2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
www.bnpmedia.com
BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.
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Create a smart social media strategy that communicates with prospective and current customers. Floor Trends offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
Ask us about boosting your post for more reach OR enhancing your posts with targeted audiences.