National Floor Trends’parent company BNP Media has announced the acquisition of the Professional Services Division of Ascend Media which includes the Food, Beverage and Packaging Group and the Gaming Group of magazines, conferences, web sites and events.
“All of the titles have been well managed by an excellent staff that has
integrated print advertising, events and online media. We now have robust
products for any customer looking to reach each and every corner of the food, beverage,
packaging and gaming markets,” said Taggart Henderson, co-CEO of BNP Media.
“We've been extremely impressed with the way the Professional
Services Division team has evolved and grown into a diversified B2B media
business. As part of BNP Media, it will have an even more compelling strategic
fit that will allow the team and their brands to build on this year’s
impressive growth rate,” said Cam Bishop, President and CEO of Ascend Media.
Clear Seas Research, BNP Media’s market research company, is
concurrently announcing their entrance into these industries. “Clear
Seas will present unparalleled, custom market research in the food,
beverage, packaging and gaming industries via our combination of online
communities, industry knowledge and superior analysis. We look forward
to creating research solutions for all companies wishing to gain
competitive advantage in these arenas,” said Mitchell Henderson, co-CEO of BNP
This acquisition makes BNP Media the undisputed global leader in food,
beverage and packaging information.
“Combined with our current offering of category industry-leading
magazines, Prepared Foods and Food Engineering, along with Packaging Strategies, a conference,
newsletter and multi-client report business, we have improved upon our
leadership position in the dynamic and growing food and packaging markets,”
Beverage and Packaging Group, based in Deerfield, Illinois which was purchased
from Ascend, are vertically integrated food industry and retailing information
businesses which are accessible to customers through a combined marketing,
advertising and rate program available to take advantage of targeted market
“We are also very excited about acquiring a platform in the high-growth,
worldwide gaming industry,” said Taggart.
The Gaming Group is based in Las Vegas, Nevada and is comprised of two
leading magazines and the industry’s premier trade shows and events.
Berkery, Noyes represented and advised BNP Media in the
BNP Media, the largest family owned
b-to-b media company in the country, helps people succeed in business with
superior information through its portfolio of magazines, websites, conferences,
tradeshows and market research. BNP
specializes in the food, beverage, packaging, manufacturing, gaming, architecture
& construction, mechanical systems and safety & security markets. BNP owns and operates more than 60
magazines, 40 events and 75 websites.
Media was incorporated in 1926 and is headquartered in Troy, Michigan, with
offices around the country. For more information, visit www.bnpmedia.com.
Ascend Media is a diversified business media company that owns and
operates professional magazines and journals; organizes trade shows, conferences
and educational programs; and maintains online properties and databases serving
the medical and healthcare industry.
Ascend Media was formed and incorporated in 2002 and is headquartered in
Overland Park, Kansas. For additional
information, visit www.ascendmedia.com.
BNP Media acquires Professional Services Division of Ascend Media
September 6, 2007