Shaw will launch its Dream It Do It sale, Oct. 1-Nov. 14, featuring free gifts, special financing and scratch & save cards for the consumer. The promotion capitalizes on the fall buying season while offering exclusive discounts to Shaw buyers, according to the company.

“Consumers are in the market to update their homes whether it’s a small project or much larger renovation, but they’re looking for deals now. Dream it Do It is all about empowering the female consumer to start her project with Shaw floors. Shaw’s stylish fall promotion provides impressive discounts and free gifts to help her make her flooring purchase,” said LaShon McGinnis, marketing manager. “It’s so important these days that promotional materials speak straight to the consumer, and each element of the Dream It Do It campaign does just that.”  

Retailers will benefit from robust consumer incentives, including an up-to-$300-off scratch & save card; a free renovation guide for visiting a participating retailer; a free tool bag with in-home measure featuring tools ergonomically fit for a woman’s hand; 18-month special financing; and a chance to win a $2,500 flooring makeover and other instant prizes. The scratch & save card can be found on the Shaw Floors' Facebook page where visitors can virtually “scratch off” a card. Additionally, 900,000-plus subscribers to Traditional Home magazine will receive a scratch & save card in their October issue, and dealers will make them available in-store.  

In addition to the closing tools included in this campaign, retail sales associates at participating retailers will be incentivized through Capture the Spirit and Shaw Rewards, and engaged participants will be entered to win instant giveaways. Dealer incentives include co-op cash, credit buy downs and advertising material. In addition, online training is available for both retailers and retail sales associates to help participants utilize the tools effectively and increase their closing ratio during the fall selling season. More details on retail sales associate incentives can be found on shawrewards.com and ansoCTS.com.   

“Dealer support for this campaign has been fantastic. Both Shaw and our customers realize we must do something different to catch the consumer’s attention. We’re excited this campaign will not only do just that, but introduce her to her local flooring specialty retailer and close the deal,” said McGinnis.