Shaw Floors Teams with Lead Tool to Help Retailers Drive Business

Shaw Floors has announced a partnership with Lead Tool, a cloud-based sales enablement and customer relationship management (CRM) software platform. The new tool will help drive business and provide retailers with technology and analytics that will help them remain competitive in an increasingly data-driven world.

“Modern sales software should be an essential element in every flooring retailer’s business plan,” said Aaron John, director of Shaw Flooring Network and retail programs. “Lead Tool helps retailers sell smarter by organizing and following up on leads, identifying problem areas in the sales process, and getting the most ROI on their advertising and marketing expenditures.”