Back in 2002, the carpet industry took action to reduce the amount of used carpet that found its way into the nation’s landfills. It formed a non-profit organization called the Carpet America Recovery Effort (CARE), and sought to come up with market-based solutions to achieve its goals.
To make this happen, the organization devised a structure that consisted of for-profit companies that collect, separate and process this post-consumer carpet (PCC) turning it into a number of usable raw materials.