Mannington Mills has used 360-degree photography technology from Virtually Anywhere to showcase its new product introductions.

This virtual tour was done at the Mannington booth at The International Surfaces Event and captured the new products showcased in the 9,000-square foot display using this new 360-degree photography technology. While the conference only ran for three days, Mannington is using the BoothView 360 tool to extend the investment they make in the show, providing a new sales tool that helps engage customers in a new way.

The BoothView 360 virtual booth features all the displays on the show floor and is enhanced with embedded hotspot links, intuitive navigation, downloadable brochures and a digital photo gallery covering the 100-year history of the company.

Betsy Amoroso, senior director of corporate communications for Mannington, said that this digital marketing tool helps sustain and enhance the company’s tradeshow investment for the remainder of the year. ”We make a substantial investment in a three-day event. This virtual tour technology allows us to extend that investment in a new way. We are always looking for innovative new ways to tell the Mannington story and this certainly fit that description.”

Virtually Anywhere creates fully immersive, 360-degree rotatable tours that give the perception of being there but with the advantages of digital technology and online browsing. The company’s BoothView360 product converts a one-time exhibit into a year-around virtual booth using interactive, 360-degree photography and state-of-the-art software.

Carrington Weems, founder of Virtually Anywhere, has created more than 10,000 interactive virtual tours, spanning 18 years of service, for a variety clientele including universities, hospitals and businesses. BoothView 360 is a similar tool for companies investing heavily in one-time events such as tradeshows, only to see their exhibit torn down after a few days. “We are excited to be able to demonstrate our technology with a visually stunning product such as Mannington’s. [Its] exhibit at the Surfaces event provided a perfect opportunity for BoothView 360—navigating multiple rooms and product lines, and embedding links to product information.”

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