Mohawk Partners with Fox's 'Home Free' as Flooring Sponsor
As the flooring sponsor of Fox's "Home Free," Mohawk carpet, rugs, hardwood flooring and laminates celebrates contestants and their heroes in the second season of the competition and reality TV series.
"Home Free" is hosted by celebrity contractor, Mike Holmes and former NFL player, Heisman Trophy winner and sports analyst, Tim Tebow.
This season, contestants compete to win a Dream Home for their personal heroes and $100,000 for themselves. Each week, Holmes presents contestants with tasks designed to test their knowledge and DIY skills. Contestants with the best work move forward, while those with sub-par performances must face elimination.
"Mohawk is honored to partner with "Home Free" to award beautiful homes, featuring our hard and soft surface flooring, to deserving individuals and families,” said Mollie Surratt, Mohawk’s senior director of public relations, social media and content. “[The show] provides a powerful national platform to communicate Mohawk’s style, design and ease-of-installation benefits. Mohawk is proud to place our carpet, rugs, hardwood flooring and laminates in the homes of these deserving heroes and equip Mohawk retailers to share this great integration in-store.”
The Mohawk hardwood selected by the show's designers allowed them to add the specific character, elegance and sophistication they desired with the latest technological innovations. Advancements such as ArmorMax Finish Technology with Scotchgard Protector Advanced Repel Technology as well as DuraCore Technology and EazyCare Stain Protection Technology ensure that these products perform as impressively as their appearance.
The featured Mohawk laminates offer fashion-forward looks from some of our most popular collections. With wide-ranging species, colors and plank sizes that bring the authentic feel of real wood, the newest featured Mohawk laminate selections provide vintage appeal as well as today’s hottest trends with equal ease.
The show's designers selected Mohawk hardwoods and laminates with Mohawk’s industry leading glueless locking system, Uniclic Technology. Because of its unique locking system, it eliminates the potential for unstable and uneven flooring, provides unmatched protection against spills and moisture, and allows immediate foot traffic without waiting for any glue to dry, according to the company.
“There are a lot of click and lock floorings out there and Home Free installers specifically asked for Uniclic,” said Blake Mullins, the show's consulting producer. “We have found that Uniclic is user-friendly and a lot faster and more dependable than competitive solutions. It makes the installation of the floor truly easy, and on set we don’t have time to waste.”
Mohawk Home area rugs used in Home Free houses add resiliency, noise insulation and comfort over hardwood and tile. Area rugs made from SmartStrand offer the same incredible properties as wall-to-wall SmartStrand: exceptional softness, amazing resiliency, engineered stain resistance that never washes or wears off and easy maintenance.
For more information, visit mohawkflooring.com.