At the CCA convention, taking place until July 15 at the Gaylor Texan Resort and Convention Center in Grapevine, Texas, the Quick-Step booth is serving as a trends tour for anyone wanting to see the very latest design trends and colors in the world of flooring and home design.
“One glance across our Quick-Step booth at CCA and visitors will easily understand what the very latest design trends and colors are in premium hardwood, high end furniture, and home design in today’s market,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate and Hardwood, North America. “Whether the category is hardwood, laminate, or vinyl, the Quick-Step brand prides itself on being the first to market with the latest designs and styles, o visitors to the Quick-Step booth will receive an education regarding what is HOT in today’s market.”
Thorn-Brooks notes today’s flooring industry includes many more channels than the ‘traditional’ retail landscape that was historically dominated by the specialty retailer and the task at hand for specialty retailers is to make the necessary changes in their sales approach to maximize success in today’s world. One key way that specialty retailers can outshine competitors is to excel at providing customer service in the areas of style and design assistance.
“Quick-Step is a fashion-based product line, on pace with the hottest styles and latest trends in the home decorating market and we live up to that reputation with every new product launch,” she said. “The typical flow of new trends into the home interiors marketplace starts with the fashion industry, next moves into the furniture industry and then ‘flooring quickly follows furniture’ in offering the latest looks.”
According to Thorn-Brooks, the Quick-Step team begins predicting and tracking hot trends before these looks even hit the furniture industry, so the company's laminate, hardwood and vinyl collections will always feature the very latest.
Quick-Step is located at booth #215.
For more information, visit quick-step.com.