Mohawk has partnered with Yelp to provide Mohawk aligned retailers an enhanced online presence on the online tool.

Named Mohawk Elevate powered by Yelp, this is the first marketing partnership of its kind between Yelp and a flooring manufacturer.

“So this was a natural step for us—teaming up with Yelp, the clear leader, to give our retailers additional digital support in the reputation management space,” Mollie Surratt, senior director of public relations, social media and content for Mohawk. "Yelp will help our retailers connect with thousands of consumers, who trust the Yelp review process to guide them to quality businesses and products.”

Yelp’s purpose is to connect people with local businesses. It does this by offering business profile pages so consumers can locate businesses, visit them and then post a review of their experience. By the end of Q1, Yelpers had written more than 100 million local reviews.

Visitors access Yelp via their mobile devices (approximately 91 million a month on average during Q1) and their desktop (approximately 69 million a month during Q1). Home and local services businesses account for 12% of reviewed businesses on Yelp by category.

According to Yelp, 78% of consumers turn to review sites like Yelp to find local businesses and four out of five users visit Yelp because they intend to buy a product or service. In addition to the Yelp website and mobile app, Yelp reviews are syndicated to a number of major review sites and search engines including Apple Maps, Siri, Amazon, Yahoo, Bing and Mapquest. 

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