Shaw Floors recently added a new component to its industry-leading rewards platform, Capture the Spirit (CTS.) Beginning immediately, participating retail sales associates can donate their accrued CTS points to St. Jude Children’s Research Hospital®. The points will be converted into dollar amounts with retailers having the ability to choose the gifts they want to personally contribute to the research hospital. Additionally, to kick off this new opportunity and in support of September’s Childhood Cancer Awareness Month, Shaw is matching retailer donations for the first 30 days, up to $100 per participant.

What started in 2012 with a St. Jude Dream Home® Giveaway sponsorship has grown and evolved to a multi-channel program touching almost every facet of Shaw’s business. Flooring retailers have fully embraced St. Jude as well and have consistently asked for additional opportunities to get involved with and give back.

“We are so excited to now give our retail partners the ability to donate Capture the Spirit points to St. Jude Children’s Research Hospital,” said Aaron John, Director of Shaw Flooring Network and Retail Programs at Shaw Floors. “St. Jude is deeply rooted in almost everything we do at Shaw and now this is just one more way our retailers can engage with, and give to, the deserving kids of St. Jude.”

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. The mission of St. Jude is simple: Finding cures. Saving children. ® Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. St. Jude is able to provide that service thanks in part to the generosity of flooring retailers who are committed to supporting Shaw’s efforts to help St. Jude through carpet and cushion sales – and now CTS point donations.

Shaw’s Capture the Spirit rewards program was created to incentivize floor covering retail sales associates to sell better-end Shaw flooring products. The program was created in 1998, making it one of the oldest and most respected loyalty programs in the industry.

To learn more about Shaw’s Capture the Spirit rewards program, visit

To learn more about Shaw Floors’ partnership with St. Jude Children’s Research Hospital, visit