Shaw Floors Enhances Capture the Spirit Rewards Platform

Shaw Floors recently added a new component to its industry-leading rewards platform, Capture the Spirit (CTS.) Beginning immediately, participating retail sales associates can donate their accrued CTS points to St. Jude Children’s Research Hospital^®. The points will be converted into dollar amounts with retailers having the ability to choose the gifts they want to personally contribute to the research hospital. Additionally, to kick off this new opportunity and in support of September’s Childhood Cancer Awareness Month, Shaw is matching retailer donations for the first 30 days, up to $100 per participant.

What started in 2012 with a St. Jude Dream Home^® Giveaway sponsorship has grown and evolved to a multi-channel program touching almost every facet of Shaw’s business. Flooring retailers have fully embraced St. Jude as well and have consistently asked for additional opportunities to get involved with and give back.