Patcraft's “Transforming Performance” campaign highlights inspirational stories that expand thinking about performance beyond a product to include how it impacts the world around us.
By exploring the broad spectrum of what performance means to its customers and those that stand upon its products, Patcraft aims to encourage deeper conversation—beyond how well a product will perform on the floor. Patcraft is collaborating with its customers to support human performance, including productivity, health and wellness.
“Patcraft is recognized for its product durability and leadership in performance-driven markets, but our commitment to performance extends beyond this narrow view of the topic,” said marketing director, Jeff West. “Performance is much more than density or TARR rating. What we put into our flooring reflects what we believe you should get out of it, which is withstanding the demands of the environment and also allowing for healing, learning and collaboration.”