Shaw Floors is the recipient of the Hanley Wood Brand Builder Gold Award for Best Website Design & Marketing Strategy.
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 70 companies submitted entries in 10 categories, ranging from traditional advertising campaigns to social and mobile marketing strategies to channel marketing programs.
“We’re honored to win this prestigious award. Our team has worked extremely hard to create and maintain the very best Web presence possible in order to attract and inform consumers about our products and services,” said Misty Hodge, Shaw’s director of digital platforms. “We were determined to create not only the best site in the flooring industry, but a world-class site that compares to prominent brands throughout the world and I believe that earning multiple awards for ShawFloors.com demonstrates we achieved our objective."
Entries for the Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries.
“We are thrilled to honor Shaw Floors as a Gold winner for the Best Website Design & Marketing Strategy of our Brand Builder Awards,” said Peter Goldstone, CEO of Hanley Wood. “Their fresh marketing approach and the effectiveness of their work, distinguished them as a leader in their category and offered great insight into the leadership and innovation within their company. I congratulate Shaw Floors for this accomplishment.”