Capel Rugs is celebrating the addition of three new collections to its licensed Biltmore rug program during the High Point Market, taking place Oct. 22 through 26, with a wine-and-cheesecake party, Biltmore ticket giveaways, special discounts and a variety of market amenities in its showroom at Market Square, Space 112.

From 3 p.m. to 6 p.m. on Saturday, Oct. 22 through Monday, Oct. 24, Capel will hold a daily social event featuring a selection of award-winning Biltmore wines and scrumptious cheesecakes. In addition, to mark the debut of this season’s latest Biltmore designs, Capel will award any retailer or designer buying three or more 5 x 8-feet sized or larger Biltmore rugs—both new and existing models—with two free daytime admission tickets to Biltmore in Asheville, N.C.

“We want to make it fun for retailers to shop (or stop) by our showroom and these discounts and socials provide an extra incentive for customers to visit and purchase an assortment of our exciting new Biltmore designs,” said Cameron Capel, vice president of national accounts for Capel.

During market, Capel also will offer a special discount for orders placed on other new rugs being added to its line. With the purchase of three or more new introductions sized 5 x 8-feet or larger, retailers will receive a 20% discount.

Throughout market, attendees visiting the Capel showroom can relax with free chair massages, fresh Starbucks coffee and Bellini cocktails. The company provides charging stations for mobile devices, enabling buyers to easily power up while shopping the Capel showroom.

“These extras are part of the new ‘Uniquely Capel’ initiative that we introduced at the April High Point Market,” said Cameron. “Uniquely Capel is all about making our dealers’ jobs easier and more fun. We want all of our showrooms to be an inviting place where buyers can take a break from all the hustle and bustle that fills a typical day at market. At the Fall High Point Market, Capel is featuring a variety of unique, eye-catching designs in styles ranging from classic and traditional to transitional and contemporary. Our new looks feature fresh, on-trend patterns and colors as well as innovative touches of texture and other creative details designed to excite and inspire.”

For more information, visit