cadex, the international event for connecting, learning and doing business in the design and architecture industry, will be an integrated part of Domotex asia/Chinafloor (DACF), taking place March 21 through 23.
Located inside W5 and N2 Halls, cadex will offer architecture and design-related stimulating content and will generate two and half days of conferences, networking events, interactive activities, creative display and much more. In addition to offering attendees a closer look at innovative building materials and samples, cadex will cooperate with Chinese Tongji University’s College of Design & Innovation to establish Flooring LAB, a platform to analyze the upcoming flooring trends and discover new creative ways of using flooring materials.
“In recent years in the Asia Pacific region, the influence of architects and designers for buying decisions has increased," said David Zhong, president of VNU Exhibitions Asia, one of the organizers of the show. "The ability requested to architecture and design offices to serve clients more completely has grown in importance and their specifications or suggestions are taken very much into consideration before making buying decisions. Furthermore for any project, the general level of quality requested from the final client is considerably raised. Therefore the need to have architects and design expertise on the ground and more involved in purchasing decisions became imperative. As a result of these market changes and the increased need of our exhibitors to focus more on these categories of visitors, we decided to bring together our leading trade show and a successful platform like cadex to increase the possibilities of business and give more visibility to flooring companies also among the architecture and design community."
For more information, visit domotexasiachinafloor.com.