Mohawk Flooring is providing an exciting new marketing program for its aligned retailers in 2017 through a new program on Houzz Inc., the leading platform for home remodeling and design. As part of Mohawk’s Houzz Pro+ Local Marketing Program, its retailers will have access to Houzz’s technology and marketing capabilities to reach a localized community of homeowners actively renovating or redecorating their homes and searching for professionals, vendors and retailers.
As part of this program, Houzz will provide Mohawk Aligned Retailers with a suite of marketing services designed to heighten awareness and increase exposure among this targeted in-market demographic. Retailers participating in the program will benefit from enhanced directory placement, local photo stream exposure and other discounted services unique to Houzz, with full support from both Mohawk Flooring and Houzz.
“We’re excited about this new program with Houzz, which will provide our Aligned Retailers with access to Houzz’s proprietary platform, giving them the tools they need to reach such an important demographic,” said Mollie Surratt, Mohawk’s senior director of public relations, content and social media. “Houzz’s technology is designed to help homeowners find vendors and retailers, and we’re thrilled to be able to provide our retailers with a program that will get them in front of homeowners looking to purchase new flooring.”
“Millions of homeowners use Houzz for inspiration, to find professional help and to search for local retail partners as they embark on their home renovation projects,” said Liza Hausman, Houzz vice president of Industry Marketing. “We’re excited to partner with Mohawk Flooring to help their Aligned Retailers utilize Houzz’s technology to further their brand and connect with new clients.”
Mohawk will be unveiling the new program at the company’s upcoming Solutions Convention in December in Dallas, Tex.
For more information, visit houzz.com.
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