Mohawk Flooring hosted Solutions 2017 at the Gaylord Texan Resort in Grapevine, Texas, Dec. 8 through 10, providing Mohawk dealers with new products, solutions and tools to help them take their business to the next level.  

“Today we’re a $9 billion operation on the Fortune 500 and the largest floor covering company in the world,” said Jeff Lorberbaum, Mohawk Industries CEO. “This year in 2016 we grew $1 billion in revenues. That alone would have made us one of the top five flooring companies in the world. We’ve become a global business, which means we can leverage innovation from the around the world and bring them to you with better products and superior value. Since 2013, Mohawk has invested more than $500 million in new products, expanded capacity and in increased efficiencies.  Next year we will invest another $750 million in those same facilities without any acquisitions of which we hope to find a few.”

The event opened with a performance by TellAvision, as seen on the show America’s Got Talent, introducing dealers to the notion that they can fast forward their business through technology and innovation. 

In technology, Mohawk introduced dealers to Omnify, an integrated digital marketing tool designed to simplify the in-store and online experience for retailers and consumers.

For soft surfaces, Mohawk showcased SmartStrand Silk Reserve, which features new levels of softness, stain resistance, wear resistance and pet protection. 

In hard surfaces, Mohawk’s new SolidTech ushers in a new generation of luxury vinyl tile that allows consumers to have elegant style, durability and cleanability in one easy-to-install product.

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