Laticrete Supercap announced that Chad Love has joined the company in the new position of director of sales.

Reporting to Laticrete Supercap president Doug Metchick, he is charged with growing the customer base and managing the business sales representatives throughout North America.

Love comes to Laticrete Supercap after a decade of experience in the commercial flooring industry with a background in carpet, resilient, ceramic, stone, terrazzo and epoxy floor finishes. He most recently served as a vice president at David Allen Company opening a new branch office in Birmingham, Ala.

“Chad’s experience in developing new markets and building quality relationships with general contractors and the architectural community will be a key factor in leading the Laticrete Supercap sales team,” said Metchick.

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